Skip to main content

With new Product Strategy realme Pakistan aims to launch more exciting products for fans



Youth’s most favorite smartphone brand realme first debuted in Pakistan in 2019 as a smartphone brand. In the short time since, the company has launched over two dozen smartphones and expanded its business in over 25 markets across the globe. Last month realme introduced the X3 SuperZoom - the brand’s first phone with a periscope camera.

realme offers great value for money smartphones across different segments, but the company is also quickly expanding its ecosystem. It launched its first true wireless earphones last December and in March its first fitness tracker, dubbed realme Band.

With Dare-to-Leap spirit, realme makes continuous efforts to bring to the youth products beyond expectation and quickly successfully manage to achieve more than 25 million global users. Focusing on AIoT, realme plans to create a complete AIoT ecosystem young brand has grouped its AIoT products into three categories — Personal, Home and Travel.

realme has announced its new product strategy, 1+4+N. It will be spinning around the company’s core smartphone business and smart AIOT product range. “1” indicates smartphones, “4” is for the sub-categories Smart TV, Smart Earphone, Smartwatch and Smart Speaker and the “N” indicates AIOT products. Smartphones will be the focus of realme’s AIOT ecosystem. All the AIOT products will be connected to and managed by their smartphones. Further, the realme Link App will allow the smartphones to be used to manage various AIoT products, enhancing your personal, home, and travel experiences.

1 Core: Smartphones will be the main center of realme’s AIOT ecosystem. All the AIOT products will be connected to and managed by realme smartphones. Plus the realme Link App, realme smartphones as the primary point will be able to manage various AIoT products, enhancing your personal, home, and travel experiences.

4 Smart Hubs: This is to help consumers manage and control more AIOT products together with smartphones. Hence, this has been divided into 4 sub-categories – Smart TV, Smart Earphone, Smart Watch and Smart Speaker.

N AIOT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and lifestyle products for realme fans, including various accessories ranging from in-car chargers, backpacks, luggage cases, to smart home gadgets.

Comments

Post a Comment

Popular posts from this blog

Peshawar Zalmi Releases "Zalmi Raalal" Official Anthem Powered by TCL

             TCL, Pakistan's No.1 LED TV Brand, in collaboration with Peshawar Zalmi, has released their most awaited anthem for PSL 8, " Zalmi Raalal ". Directed by the maestro Hassan Dawar himself, "Zalmi Raalal" is a star-studded, power-packed amalgamation of music, fashion, and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith, the music video features cricket's biggest superstars Darren Sammy and Babar Azam, as well as Pakistan's biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi's official anthem for 2023, "Zalmi Raalal", is an ode to passion, a story entailing the beauty and power of the KP region and its people. The anthem has crossed one million views on all online platforms since its release, and the number is increasing fast.   The star-studded and narrative-centric anthem feature...
Post a Comment
Read more

Alibaba.com Hosts First Lahore Seller Summit

            Alibaba.com, a leading platform for global business-to-business (B2B) trade, today hosted its first seller summit in Lahore to highlight export opportunities available to local businesses in the e-commerce space. Titled “Go Export with Alibaba.com”, the event brought together existing and potential exporters in Lahore to offer tips and advice on how to start and grow an online export business. It is the first event of its type held by Alibaba.com in Lahore, signifying the platform’s enhanced efforts to support suppliers in the region and increase the city’s visibility as an online supplier base. Various experts in the export and e-commerce fields took part as speakers in the event, including   Mr Sheharyar Tahir , Head of External Relations of SMEDA, and  Mr Mian Rehman Aziz , Senior Vice President of Lahore Chamber of Commerce & Industries, who shed light on government support and infrastructure available to assist exporters ...
Post a Comment
Read more

A Look Back on the Spectacular Lineup of realme’s 828 Fan Fest Activities

             realme, as the most prominent brand of Gen Z, had a remarkable month of August, in which it held a plethora of activities for its fans and in return received an overwhelmingly good response for the brand. The purpose behind such activities was to inform the core values of realme and to provide the fans with a better insight into the defining spirit of realme which is to Dare to Leap, be adventurous, and break ground where others have not tread before. Moreover, through these events, it has ensured how it is different from its competitors. Fans are the backbone of any good brand as they are the ones who provide consistent support to the brand’s new endeavors. It is for this reason that it is very important for brands to cultivate a strong fan community much like realme does. The end goal for realme with all of its 828 Fan Fest celebrations was to bring something unique and exciting for the fans and through such activities develop a deeper s...
Post a Comment
Read more