Skip to main content

Embracing digital is key to transforming work experience for accountants


New ways of working will accelerate a move towards digitisation and promote careers that are intellectually stretching and driven by a renewed sense of purpose.

Future work for accountancy and finance professionals is set transform for the better through an increase in the adoption of digital technologies, according to Meaningful work for the digital professional, a report by ACCA (the Association of Chartered Certified Accountants) and EY based on a global survey of 4,281 respondents and 55 interviews between April and May 2020.

Respondents to the survey were benchmarked against a group of survey respondents termed ‘Leaders’, who scored highly across a range of categories including the use and adoption of technology in the workplace. These Leaders typically worked at organisations that outperformed in adjusting their delivery model during the pandemic, with 95% saying their organisations were well prepared for using technology against a global average of 74%.

Overall, the report shows that there is room to increase levels of digital adoption. Globally, community technologies (55%) such as social media and messaging saw the highest adoption rates followed by ‘Next-generation’ computing (eg Cloud, Serverless, Edge) at 36% and data technologies (eg big data, analytics, visualisation) at 30%. The largest gap in adoption rates between leaders and the rest of respondents was within the data technologies category. Looking ahead to the next decade, respondents expect engagement with digital and technology to approach 90%. 

Perhaps surprisingly, the report also found that less experienced professionals, who might be expected to be more digitally savvy, found the transition to remote working as a result of COVID-19 more difficult than experienced employees. This may reflect factors like a lack of appropriate workspace where they live, or a greater need for guidance in their work.
Report author Narayanan Vaidyanathan says: ‘While a fast-evolving and automating world presents challenges, for those willing to engage there are wins to be had.

‘The digital landscape presents significant opportunities for accountancy and finance professionals to achieve meaningful work experiences – ones that are driven by purpose and which afford the potential to stretch oneself in new and fulfilling ways.’

Two big differentiators of the Leader group were that their organisations had conducted employee skills mapping to identify gaps and had tried to understand if employees found their work fulfilling. These are both critical components for creating meaningful work experiences.

Ruchi Bhowmik, Global Vice Chair – Public Policy at EY said: ‘Embracing new technology will help ease many of the pressures on today’s accountancy and finance professionals from increasingly complex, but routine tasks, issues and bring a new sense of purpose to their roles. At EY, our professionals are already leveraging technology and analysing data in a way that helps elevate their daily work, build essential skills, and lead to rich and meaningful careers.’

Helen Brand OBE, chief executive of ACCA, said: ‘Satisfaction in work is a fundamental building block of a happy and successful life. For accountancy and finance professionals, digital tools offer new possibilities for meaningful work that will outlast the economic challenges posed by the global pandemic.’

Meaningful work for the digital professional can be found here:

Comments

Popular posts from this blog

47% of Asia Pac businesses have no emissions plan in place despite the climate emergency, reveals new report from ACCA, IFAC and PwC

           As world leaders gather for COP 28, ACCA (the Association of Chartered Accountants), IFAC (the International Federation of Accountants) and professional services firm PwC released a new report:   The  role of the CFO and finance function in the climate transition: driving value and sustainability,  based on a survey of 1,000 senior finance professionals around the world.   The research reveals 47% of respondents in the Asia Pacific region have yet to produce a plan for reducing their carbon emissions. Alarmingly, 69% of those respondents without an emissions plan say they currently have no intention of developing one. This compares with global figures of 46% of respondents who have yet to prepare an emissions plan and 70% of those say they currently have no intention of developing one.   The report also says that that involving CFOs and finance teams in the emissions reduction planning is likely to accelerate progress.  They should embrace this because, although they may not

Peshawar Zalmi Releases "Zalmi Raalal" Official Anthem Powered by TCL

             TCL, Pakistan's No.1 LED TV Brand, in collaboration with Peshawar Zalmi, has released their most awaited anthem for PSL 8, " Zalmi Raalal ". Directed by the maestro Hassan Dawar himself, "Zalmi Raalal" is a star-studded, power-packed amalgamation of music, fashion, and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of BeyoncĂ©, Wiz Khalifa, and Sam Smith, the music video features cricket's biggest superstars Darren Sammy and Babar Azam, as well as Pakistan's biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi's official anthem for 2023, "Zalmi Raalal", is an ode to passion, a story entailing the beauty and power of the KP region and its people. The anthem has crossed one million views on all online platforms since its release, and the number is increasing fast.   The star-studded and narrative-centric anthem feature

Economic confidence among finance professionals edges higher globally despite big fall in North America

                                            The latest ACCA (the Association of Chartered Certified Accountants) and IMA ®  (Institute of Management Accountants)  Global Economic Conditions Survey (GECS) suggests that confidence among accountants and finance professionals edged slightly higher in Q2 2024 and is just above its historical average.  For chief financial officers (CFOs), all the key global indicators rose, with sharp gains evident in the New Orders and Capital Expenditure indices.   There were some notable regional differences . Western Europe-based accountants reported another decent increase in confidence as the euro area and UK economies continue to stage recoveries. Even Asia Pacific saw a small rise off the back of a huge gain previously, and the New Orders Index increased strongly. The region is benefitting from improvements in the global economy, including in the manufacturing sector and the upward moving technology cycle. However, North America’s financial professio