Skip to main content

CBD Punjab showcases Punjab's Modern Infrastructure culture and heritage at Jashan E Baharan & Punjabi Culture Day Celebration.

                                

The Punjab Central Business District Development Authority (PCBDDA) has successfully concluded its participation in the Jashan-E-Baharan celebrations (Spring Festival), organized by the Government of Punjab from March 4, 2023 till March 12, 2023

This yearly festival was aimed to promote the culture of Punjab by representing different themes, thereby bringing joy and entertainment to the people of the province. PCBDDA, also known as Central Business District Punjab, supported numerous activities during the festivity days, including Dangal (wrestling), Cycling, and Marathon. The authority also designed an ingenious social media campaign for Punjabi Culture Day to showcase the beauty and diversity of Punjab's rich culture. The campaign, supported by videos and still images, highlighted Punjabi traditions like food, folk-music and sculptures.

The CBD Punjab float remained the center of attraction throughout the festival. The float showcased the signature projects of CBD Punjab, including SIRIUS, The Runway, and The Regalia. The float was beautifully decorated with flowers and vibrant colours, thus capturing the essence of this spring.

The commissioner Lahore division Mr. Mohammed Ali Randhawa appreciated the efforts of CBD Punjab of showcasing its unique projects in a lively manner, which illustrated the efforts of authority in building quality infrastructural projects in the province  

CEO CBD Punjab. Mr. Imran Amin while expressing his view, said, "CBD Punjab has always backed government initiatives in promoting soft activities. We try to keep ourselves ahead in adding value to the community. Our participation in Jashan E Baharan is a testament to our commitment to promoting the rich culture and heritage of Punjab."

CBD Punjab is a leading development authority, aiming to create vibrant and sustainable business districts in Punjab. The authority focuses on developing state-of-the-art infrastructure, providing world-class facilities, and promoting a business-friendly environment. CBD Punjab's participation in Jashan E Baharan is part of its broader strategy to engage with the community and showcase the authority's vision and mission.


Comments

Popular posts from this blog

Peshawar Zalmi Releases "Zalmi Raalal" Official Anthem Powered by TCL

             TCL, Pakistan's No.1 LED TV Brand, in collaboration with Peshawar Zalmi, has released their most awaited anthem for PSL 8, " Zalmi Raalal ". Directed by the maestro Hassan Dawar himself, "Zalmi Raalal" is a star-studded, power-packed amalgamation of music, fashion, and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith, the music video features cricket's biggest superstars Darren Sammy and Babar Azam, as well as Pakistan's biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi's official anthem for 2023, "Zalmi Raalal", is an ode to passion, a story entailing the beauty and power of the KP region and its people. The anthem has crossed one million views on all online platforms since its release, and the number is increasing fast.   The star-studded and narrative-centric anthem feature...

YouTube Partner Program paves new methods for content creators to earn revenue on the platform

             Today YouTube announced the expansion of its monetisation system with   YouTube Partner Program  (YPP). YouTube shared that it is expanding the platform’s monetization system to allow more creators to join the program by new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos. With this new chapter, YouTube  now offers  ways  for over 2M partners to make money. The expansion of the partner program will enable more opportunities for creators and artists on the platform in all types of different creative formats.  Starting from early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will be able to enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube ...

Corporate reporting on sustainability strengthens significantly

ISSB standards to provide consistent global baseline Corporate reporting of sustainability-related information takes a significant step forward with the publication of two ground-breaking global standards.   ACCA welcomes the publication of two standards from ISSB (the International Sustainability Standards Board) IFRS S1 General Requirements for Disclosure of Sustainability-related Financial Information and IFRS S2 Climate-related Disclosures.   Helen Brand, ACCA chief executive, said: ‘The launch of these first two global sustainability standards is an important and significant step forward in business reporting, providing a global baseline for comparable information on sustainability issues, which will help investors, financial markets and society more widely. The focus they provide will help drive the positive changes we need in the way businesses operate in the face of the threat from climate change.   ‘ACCA will continue to support the ISSB’s important work. The inf...