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TCL Kicks Off its Latest Sponsorship with Football Stars to Inspire Greatness

          


Today, TCL Electronics (1070. HK), one of the leading players in the global TV industry and a fast-growing consumer electronics company, unveiled TCL football Team 2022 at IFA Berlin. With four of the world's top footballers on board as brand ambassadors, TCL is kicking off a global campaign to inspire people to pursue Greatness in their lives. 

The TCL line-up brings together the remarkable top-performer Rodrygo, a winger for Brazil national team; the exceptional young midfielder from England Phil Foden; rising superstar and Spanish international Pedri; and Raphaël Varane, famed defender and a key player in the French national squad.

TCL will share messages and insights from the four football players in the lead-up to the 2022 major football event starting in November and beyond through traditional and social media channels. TCL will also provide numerous opportunities for fans to engage with their idols in new ways through exclusive content, signed merchandise, and competitions.

"I'm happy to play a role as a TCL brand ambassador and collaborate with a company that places quality and inspiring individual greatness at the heart of their products," commented Rodrygo.

"Having the chance to connect to fans worldwide and inspire them to Greatness is a fantastic opportunity. I'm glad to have this opportunity to associate myself with a brand like TCL, which strives to provide a top-quality experience for our supporters," said Raphaël Varane.

" My love for football comes from playing with my mates and watching our idols on TV. I am excited to join the TCL family. I hope we will inspire and connect the next generation to football," said Phil Foden.

"Thrilled to have a chance to begin this new relationship with TCL. We all wish to provide positive experiences for fans and spread our passion for the sport. As a TCL brand ambassador, I'm sure we can spread a positive sporting spirit that inspires our fans," Pedri added.

Frédéric Langin, Vice President of Sales and Marketing TCL Europe, said, "Phil Foden, Pedri, Rodrygo, and Raphaël Varane are among the best players in the world who inspire millions on and off the pitch. TCL is passionate about inspiring our customers through sport. We are delighted to help fans connect with these football greats and get inspired to recognize and nurture their Greatness." 

TCL has long recognized the power of sport and the connective spirit that Inspires Greatness in players and the wider community. As a consistent supporter of world sport, TCL sponsors football teams and tournaments in Argentina, Australia, Brazil, the UK, and the US, among others. The company also has a strong track record of working with sporting icons. Beyond football, TCL has also been a global partner of the International Basketball Association (FIBA) since 2018 and is a major sponsor of the 2022 FIBA EuroBasket, starting today. TCL Pakistan has always supported significant sports events. Cricket is the most loved sports in Pakistan and hence TCL has always been at the forefront in the cricket stadiums. TCL Pakistan is the proud associate partner of Pakistan's national cricket team (men and women) and has been the primary sponsor of Peshawar Zalmi, which is PSL's most prominent sports franchise. Also, in 2019 TCL sponsored the Gilgit Baltistan Girls Football League, the first-ever football league for girls in the North of Pakistan. And since 2018, TCL has organized e-sports events in major cities of Pakistan, where thousands of gaming enthusiasts played their favorite games on TCL's latest TV range. 

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