Skip to main content

Real Fans Put the Pedal to the Metal for realme's Mega Azadi Ride with Critical Mass Lahore

         

Lahore’s streets came alive on Sunday morning for realme Fan Fest’s mega cycling ride as part of the Independence Day festivities 

The residents of Lahore came alive with the rising sun on the morning of Sunday, August 14, 2022. Decked out in their finest cycling gear or patriotic garb, they took to the streets to partake in the realme x CML Mega Azadi Ride. The ambitious cycling tour of Lahore had a fixed route starting at the famous Liberty Chowk, making its way to the historic Jinnah Library, only to close the loop back at the starting point. The starting time of 6 AM presented a real challenge for realme’s daredevil fans as the sweltering heat and humidity presented obstacles to conquer on their journey which they took on enthusiastically.


                            

 

The spirit of adventure and daring attitude of the realme community is what inspired realme to be the main sponsor of the Mega Azadi Ride. realme was not the only sponsor of this magnificent event. Also lending a hand were MilKar, Life in Lahore, Gatorade, BlocBelt, Commissioner Lahore Division, and Shahid Cycle Hub. With over 300 people in attendance across bicycles and double-decker buses, the early morning Independence Day spectacle had an amazing turnout.


   

Cyclists started to gather at dawn around Liberty Chowk in anticipation of the start of the ride. Some cyclists brought their own cycles to ride while those who had registered beforehand were able to collect a cycle at the venue to borrow. Double-decker buses were also stationed at the venue to accommodate for those that wanted to partake in the festivities but could not or did not want to cycle. These buses along with trucks followed the procession of cyclists and also provided the opportunity for tired cyclists to turn in their cycles and get a ride from one checkpoint to the other. The total distance traveled by the cyclists was an impressive 20KM, divided into two 10KM bouts.

Once the group made their way to the midway point at Jinnah Library, they were able to replenish their energy with a short rest and refreshments. At the historic landmark, Syed Mashood Hassan, the Country Director of realme Pakistan, and Captain (R) Muhammad Usman Younis, the Commissioner of Lahore, delivered inspiring speeches to rile up the public. A bouquet was then presented to the Commissioner Lahore by team realme as a token of appreciation followed by a spirited sing-along of Pakistan’s national anthem. Cyclists were then given the clear to resume their journey back while pedestrians were loaded back into the buses to be taken to the starting point.



The realme X CML Mega Azadi Ride presented a unique Independence Day celebration for people of all ages. The air was heavy with the spirit of camaraderie as cyclists stopped along the way to help each other make it through the physically grueling course. realme wanted to celebrate unity within the country as a reflection of its tight-knit fan community. Events like these are imperative in creating a shift in how Pakistan’s population spends its leisure time. A push from realme in the right direction can inspire people to adopt a more active, risk-taking lifestyle. realme’s hope is to deliver many such unique events for its fans in the future.


Comments

Post a Comment

Popular posts from this blog

Peshawar Zalmi Releases "Zalmi Raalal" Official Anthem Powered by TCL

             TCL, Pakistan's No.1 LED TV Brand, in collaboration with Peshawar Zalmi, has released their most awaited anthem for PSL 8, " Zalmi Raalal ". Directed by the maestro Hassan Dawar himself, "Zalmi Raalal" is a star-studded, power-packed amalgamation of music, fashion, and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith, the music video features cricket's biggest superstars Darren Sammy and Babar Azam, as well as Pakistan's biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi's official anthem for 2023, "Zalmi Raalal", is an ode to passion, a story entailing the beauty and power of the KP region and its people. The anthem has crossed one million views on all online platforms since its release, and the number is increasing fast.   The star-studded and narrative-centric anthem feature...
Post a Comment
Read more

Alibaba.com Hosts First Lahore Seller Summit

            Alibaba.com, a leading platform for global business-to-business (B2B) trade, today hosted its first seller summit in Lahore to highlight export opportunities available to local businesses in the e-commerce space. Titled “Go Export with Alibaba.com”, the event brought together existing and potential exporters in Lahore to offer tips and advice on how to start and grow an online export business. It is the first event of its type held by Alibaba.com in Lahore, signifying the platform’s enhanced efforts to support suppliers in the region and increase the city’s visibility as an online supplier base. Various experts in the export and e-commerce fields took part as speakers in the event, including   Mr Sheharyar Tahir , Head of External Relations of SMEDA, and  Mr Mian Rehman Aziz , Senior Vice President of Lahore Chamber of Commerce & Industries, who shed light on government support and infrastructure available to assist exporters ...
Post a Comment
Read more

A Look Back on the Spectacular Lineup of realme’s 828 Fan Fest Activities

             realme, as the most prominent brand of Gen Z, had a remarkable month of August, in which it held a plethora of activities for its fans and in return received an overwhelmingly good response for the brand. The purpose behind such activities was to inform the core values of realme and to provide the fans with a better insight into the defining spirit of realme which is to Dare to Leap, be adventurous, and break ground where others have not tread before. Moreover, through these events, it has ensured how it is different from its competitors. Fans are the backbone of any good brand as they are the ones who provide consistent support to the brand’s new endeavors. It is for this reason that it is very important for brands to cultivate a strong fan community much like realme does. The end goal for realme with all of its 828 Fan Fest celebrations was to bring something unique and exciting for the fans and through such activities develop a deeper s...
Post a Comment
Read more