Skip to main content

Garena partners with global icon Justin Bieber for Free Fire’s 5th anniversary celebrations

      








●        Collaboration with the international superstar sets the stage for Free Fire’s biggest ever anniversary celebration

●        Players and fans can look forward to a host of exciting in-game events lined up under this year’s 5th anniversary theme Reunite the world

Garena has announced a partnership with global icon Justin Bieber as part of Free Fire’s 5th anniversary celebrations. Set to be the biggest to date, this year’s festivities include bringing back players’ favourite themed contents, exclusive rewards and giveaways, as well as a series of collaboration events and activities, both in-game and beyond.

“I’m excited to partner with Garena Free Fire to have this opportunity to entertain my fans across the globe,” said Justin Bieber. “This collaboration with Free Fire has allowed us to explore various dimensions in which we can integrate my music with games and I can’t wait for everyone to enjoy what we have worked hard on behind the scenes.”

“The tremendous support we have received from our global community of fans and players over the years has made Free Fire what it is today and this celebration is for them,” said Harold

Teo, Producer of Free Fire, Garena. “We are excited and humbled to partner with a global icon such as Justin Bieber, whose influence in fashion and music has undoubtedly inspired many worldwide, including our Free Fire community which expresses their own creativity through

battling in style. Free Fire’s 5th anniversary celebrations will be the biggest yet and I’m sure the lineup of events we have planned will thrill our fans and players.” 

“Consumers are looking for immersive experiences that converge their passions in a unique, but organic way,” said Rachel Schlegel, Account Director of UTA Esports, whose team brokered the deal between Bieber and the agency’s marketing client Garena. “Integrations aren’t new, but the sheer scale of unique in-game opportunities with a globally renowned artist is what makes this partnership so dynamic.”  

Free Fire’s first ever in-game performance

Free Fire will host its first ever in-game performance on 27 August, with Justin Bieber set to debut an exclusive track as part of the 5th anniversary celebrations. Players can look forward to immersing themselves in an interactive set-up, groove along to custom emotes, participate in minigames and potentially even perform with Justin Bieber’s avatar on stage.

More details will be released over the coming weeks. Stay tuned to Free Fire’s social media channels for the very latest on its 5th anniversary celebrations, and more.

Download Free Fire on the Apple iOS App or Google Play store.

Comments

Post a Comment

Popular posts from this blog

Huawei and OPPO Sign Global Patent Cross-licensing Agreement

            Huawei and OPPO announced the signing of a global patent cross-licensing agreement, which covers cellular standard essential patents, including 5G. "After more than 20 years of continuous innovation, Huawei has developed multiple high-value patent portfolios in the global marketplace in domains like 5G, Wi-Fi, and audio/video codecs," said Alan Fan, Head of Huawei's Intellectual Property Department. "We are delighted to have reached a cross-licensing agreement with OPPO. The mutual recognition of intellectual property value between companies is a major step towards fostering a positive cycle of innovation and research in high-value standards: investing, receiving returns from investment, and then reinvesting. This will enable our industry to keep innovating and provide consumers with more competitive products and services." "We are very pleased to enter into patent cross-licensing agreement with Huawei. It clearly demonstrates that the two compa...
Post a Comment
Read more

Peshawar Zalmi Releases "Zalmi Raalal" Official Anthem Powered by TCL

             TCL, Pakistan's No.1 LED TV Brand, in collaboration with Peshawar Zalmi, has released their most awaited anthem for PSL 8, " Zalmi Raalal ". Directed by the maestro Hassan Dawar himself, "Zalmi Raalal" is a star-studded, power-packed amalgamation of music, fashion, and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith, the music video features cricket's biggest superstars Darren Sammy and Babar Azam, as well as Pakistan's biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi's official anthem for 2023, "Zalmi Raalal", is an ode to passion, a story entailing the beauty and power of the KP region and its people. The anthem has crossed one million views on all online platforms since its release, and the number is increasing fast.   The star-studded and narrative-centric anthem feature...
Post a Comment
Read more

Economic confidence among finance professionals edges higher globally despite big fall in North America

                                            The latest ACCA (the Association of Chartered Certified Accountants) and IMA ®  (Institute of Management Accountants)  Global Economic Conditions Survey (GECS) suggests that confidence among accountants and finance professionals edged slightly higher in Q2 2024 and is just above its historical average.  For chief financial officers (CFOs), all the key global indicators rose, with sharp gains evident in the New Orders and Capital Expenditure indices.   There were some notable regional differences . Western Europe-based accountants reported another decent increase in confidence as the euro area and UK economies continue to stage recoveries. Even Asia Pacific saw a small rise off the back of a huge gain previously, and the New Orders Index increased strongly. The region is benefitting from improvements in the global economy...
Post a Comment
Read more