Peek Freans Sooper Celebrates Ramadan with #ShukarKaAikPal

From the joy one finds in a child’s hug, to the comfort of having your soul mate with you to a house that echoes with the laughter of friends and family - these simple joys of life leave us in awe of the countless blessings we have. One can’t help but then say; “Iss karam ka karun Shukr kesay ada.”

In keeping with this sentiment, English Biscuit Manufacturers (EBM), under the banner of its leading brand, Sooper, has come up with a heart-warming campaign titled ‘Dua-e-Shukr’; an initiative Implemented with the sole objective to express gratitude for the Almighty's countless blessings.

Through the campaign, EBM is engaging consumers primarily through mainstream media and evoking a realization of Shukr for the relationships and moments that truly matter, a sentiment that carries special significance during this month of Ramadan and this global pandemic. Every day after Iftar, as people sit down with their cups of tea, Peek Freans Sooper serves as the perfect complement to celebrate these blessings.

EBM’s Managing Director & CEO - Dr. Zeelaf Munir stated that: “We want to join the nation in their Ramadan celebrations, a time when everyone feels closer to their Creator. This year’s Ramadan is an extraordinary opportunity to thank Allah for keeping us and our loved ones safe, especially during a global health-crisis. We hope to reunite over the coming years and be able to interact freely, as a healthy society, once again. Therefore, EBM urges every Pakistani to offer a special Dua, and be grateful with #ShukarKaAikPal.

Comments

47% of Asia Pac businesses have no emissions plan in place despite the climate emergency, reveals new report from ACCA, IFAC and PwC

As world leaders gather for COP 28, ACCA (the Association of Chartered Accountants), IFAC (the International Federation of Accountants) and professional services firm PwC released a new report: The role of the CFO and finance function in the climate transition: driving value and sustainability, based on a survey of 1,000 senior finance professionals around the world. The research reveals 47% of respondents in the Asia Pacific region have yet to produce a plan for reducing their carbon emissions. Alarmingly, 69% of those respondents without an emissions plan say they currently have no intention of developing one. This compares with global figures of 46% of respondents who have yet to prepare an emissions plan and 70% of those say they currently have no intention of developing one. The report also says that that involving CFOs and finance teams in the emissions reduction planning is likely to accelerate progress. They should embrace this because, although they may not

Peshawar Zalmi Releases "Zalmi Raalal" Official Anthem Powered by TCL

TCL, Pakistan's No.1 LED TV Brand, in collaboration with Peshawar Zalmi, has released their most awaited anthem for PSL 8, " Zalmi Raalal ". Directed by the maestro Hassan Dawar himself, "Zalmi Raalal" is a star-studded, power-packed amalgamation of music, fashion, and sports, the three foremost passion points of Peshawar Zalmi. Produced by Naughty Boy, who has worked in the global music industry with the likes of Beyoncé, Wiz Khalifa, and Sam Smith, the music video features cricket's biggest superstars Darren Sammy and Babar Azam, as well as Pakistan's biggest celebrities Mahira Khan and Hamza Ali Abbasi. Peshawar Zalmi's official anthem for 2023, "Zalmi Raalal", is an ode to passion, a story entailing the beauty and power of the KP region and its people. The anthem has crossed one million views on all online platforms since its release, and the number is increasing fast. The star-studded and narrative-centric anthem feature

Economic confidence among finance professionals edges higher globally despite big fall in North America

The latest ACCA (the Association of Chartered Certified Accountants) and IMA ® (Institute of Management Accountants)  Global Economic Conditions Survey (GECS) suggests that confidence among accountants and finance professionals edged slightly higher in Q2 2024 and is just above its historical average. For chief financial officers (CFOs), all the key global indicators rose, with sharp gains evident in the New Orders and Capital Expenditure indices. There were some notable regional differences . Western Europe-based accountants reported another decent increase in confidence as the euro area and UK economies continue to stage recoveries. Even Asia Pacific saw a small rise off the back of a huge gain previously, and the New Orders Index increased strongly. The region is benefitting from improvements in the global economy, including in the manufacturing sector and the upward moving technology cycle. However, North America’s financial professio

News Herald

Search This Blog